The Adyen formula
Our foundation for everything we do. These 8 principles define our culture and influence our decisions.
We build to benefit all customers (not just one)
We make good decisions and consider the long-term benefits for our customers, Adyen and the world at large
We launch fast and iterate
Winning is more important than ego; we work as a team - across cultures and time zones
We don’t hide behind email, instead we pick up the phone
We talk straight without being rude
We seek out different perspectives to sharpen our ideas
We create our own path to grow toward our full potential
Brand personality
Our personality sets us apart from the crowd and tells our audience what they can expect from Adyen.
Expert Creator
Two archetypes, one personality
Creator 70%
- Seeks: Innovation
- Sees: Opportunities for improvement
- Actions: Builds/improves
- Provides: Solutions and systems that enable others
Sage 30%
- Seeks: Understanding
- Sees: The objective truth
- Actions: Shares knowledge
- Provides: Insights and information that empower others
In our own words:"The smartest solutions are rarely the most obvious. That’s what makes problem-solving fun."
I am a trusted partner to businesses everywhere. Trusted to understand their challenges, to solve complexity and keep them a step ahead. They trust me with arguably the most critical part of any business: their money.
I'm passionate about solving real-world problems and surround myself with smart, impact-driven people.
But theory is not enough. I build my own solutions, balancing imagination with pragmatism and putting my customers at the centre of everything.
Brand characteristics
A series of attributes that capture the energy behind the Adyen brand and how our audience sees us.
We are
Confident
We’re self-assured leaders in our field.
Intelligent
We are smart and willing to share our ideas.
Approachable
We’re human, open, and invite others to join us.
Impact-driven
We focus on the challenge and solution, not ego.
Positive
We see opportunity in challenges, it motivates us.
Fun
We avoid fear-based decision making by creating an enjoyable environment with like-minded people.
Ethical
We make good choices, for our people, business, and planet.
Pragmatic
We build the best, most practical solution for the many in the long-term.
We are not
NOTarrogant
We’re don’t see ourselves as superior.
NOTcondescending
We don’t look down on those who know less.
NOToverfamiliar
We maintain a professional approach. Always.
NOTfame-driven
We win together, and do not chase the spotlight.
NOTnaive
We’ don’t ignore or hide problems.
NOTreckless
We’re not wasteful or inappropriate, and maintain high standards of integrity.
NOTaltruistic
We’re not trying to save the world, and we don’t preach our ideals.
NOTovercomplicated
We do not build for ourselves, never over-engineering or overcomplicating.